Sophie - PRODUCT (2015)

PC Music affiliate and rising star SOPHIE is up next on Glasgow's Numbers imprint. Having previously worked with the likes Madonna and LE1F, he brings his already established take on pop to this full length. Somewhere between post UK bass, electro-pop and minimal R&B would be the best way to describe the oddball music on offer here. There's the vocal led pop mutations on "Bipp" and "Just Like We Never Said Goodbye" but not forgetting the gorgeous symphonies on "Elle" . "Lemonade" and "Hard" are proper bass assaults merged with Top 40 sounds if they were on acid; an unholy mixture that somehow works. The album is wildley diverse with "Msmsmsm" merging electro, trap and trance aesthetics in unorthodox methods while towards the end "L.O.V.E." is a beatless and experimental exercise.